YASIRSALEM

I don't just eat your product. I know how to market it.

Most food talent can react on camera. Very few have spent a career on the other side of the brief. I have done both: competitive eater and endurance athlete in front of the lens, senior marketing executive behind it.

Start a conversation
Yasir Salem with arms crossed in a Statue of Liberty cycling jersey
Photo: Emiliano Granado

Where I fit

01

Performance fuel, hydration & recovery

I'll tell you if it works at mile 20.

Proof 108 marathons and ultras, 4 Ironmans, 50 marathons in 50 states in one year, 410 miles in 24 hours.

02

Food events, launches & spectacle

I turn an eating moment into a story people share.

Proof 6 Nathan's July 4 finals, 9 contest wins, 21 donut race wins, a corn-eating world record at the time.

03

Brand strategy & content

I know what the content is for before the camera turns on.

Proof Senior marketing leadership at Hearst, The Economist, Business Insider.

How we can work together

Taste & Judge

Food and product testing with a consumer's perspective.

  • Product and recipe testing
  • Judging panels and competitions
  • Head-to-head category rankings
  • Honest consumer read before launch

Create

On-camera content, branded storytelling and social campaigns.

  • Short-form video and series
  • Branded challenges and stunts
  • Social campaigns with a strategy behind them
  • Editorial and sponsored content

Appear

TV, editorial, events, product launches and appearances.

  • TV and streaming segments
  • Event hosting and live challenges
  • Product launches
  • Press days and interviews

Speak

Food, marketing, competition, endurance and performance.

  • Keynotes and panels
  • Marketing and brand-building talks
  • Performance, discipline and recovery
  • The business of food content

The difference

A marketer with a stomach.

Alongside the eating and the racing, I've built a career as a senior marketing executive in media, events and branded content, with time at Hearst, The Economist, Business Insider, Young & Rubicam.

That means I understand the brief, the audience and the KPI before the camera turns on. You get content that is entertaining and built to perform.

Proof

You Know Too MuchRunner's WorldNPR Morning Edition / StoryCorpsStoryCorpsJersey County Enquirer-DemocratMashedCreaky Bottom BracketThe Saturday PaperGran Fondo Daily NewsMega Cat Studios / Graffiti GamesMaine Sports CommissionTifosi OpticsBarstool SportsMen's HealthPortland Press HeraldTrue Stories of Good PeopleFlathead BeaconThe Republic

Bookings, partnerships, press

Tell me what you're making.

Share the brand, the idea, the timing and the budget range. I reply to every serious inquiry.